Marketplace Boho
The primary goal of Marketplace Boho is to bring different like-minded brands together in one place, so people can discover new things and save time when searching for furniture and objects for their homes. Our intended target audience is middle-class adults living in urban areas, particularly those in creative industries — design, architecture, art, etc.
My UI/UX Process
These are steps that I go through to design a fantastic looking website.
Discover
During this phase I underwent four stages in order to have a clear grasp and understanding of the project. Stage 1: Familiarizing myself with the company. Stage 2: Competitor Analysis Stage 3: Branding Analysis Stage 4: Ux Overall Questions. The final outcome of the process was a comprehensive and clear understanding of the company and the audience of the project.
Gathering Inspiration
After collecting all the information I could find about the project, I started looking for inspiration from various sources. I tried to identify the personality of the project based on what I had gathered in the previous stage. The result of this was a mood board with all the things that had inspired me.
Wireframe&Prototype
Once I had gathered all of my inspirations and developed brand guidelines that included colors, typography, imagery, and a logo, I started to develop wireframes based on the necessary features that I had discovered previously. Furthermore, I also started to prototypes by using my wireframes to test user flows and information architecture.
Design
In the final stage, I designed the website based on brand guidelines and wireframes. I started with the homepage and after multiple iterations, I finalized it. Then, I moved on to the next pages.
