As the world of online shopping continues to grow, so do the commerce marketing strategies that businesses need to adopt to stay ahead of the competition. Here are 11 ecommerce marketing strategies for 2022 that businesses should start implementing now in order to stay ahead of the curve.
In this article, I’m going to share marketing efforts and marketing strategies you can employ to help take your ecommerce website to the next stage…
I’m going to break this article into various sections based on the level you’re currently at. To start with, we’ll discuss ways to begin generating traffic, even as a brand-new launched ecommerce business.
Next, we’ll talk about how you can generate more referral traffic and increase your business’s awareness. The third part will discuss strategies you can employ to increase the number of buyers and conversions on your ecommerce site. Finally, I’ll show you how to increase the average value of orders.
Ecommerce Marketing Strategies 2022
Strategy #1: SEO Your Best Strategy
Strategy #2: Blog Effective Marketing Strategy
Strategy #3: Running Competitions
Strategy #4: Find Sponsor Opportunities
Strategy #5: Running Paid Ads
Strategy #6: User Generated Content
Strategy #7: Customize User Experience
Strategy #8: Conversion Optimization
Strategy #9: Using Constant Email Marketing
Strategy #10: Simplifying Your Menu
Strategy #11: Cross-sells or upsells?
Final Checklist: Complete Checklist
Strategy #1: SEO Your Best Strategy
Are you looking for ways to improve your business?
If so, you may want to consider using SEO. SEO is a great way to improve your website and attract more visitors. You can use SEO to improve your ranking in search engines, which will help more people find your site. Additionally, SEO can help you attract more targeted traffic, which can lead to more sales and conversions. If you’re not using SEO, you’re missing out on a powerful tool that can help your business succeed.
What is SEO?
SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
The main aim of SEO is to improve the ranking of a website on Google Search. By improving the ranking, it becomes more visible to potential customers which leads to increased web traffic. For a website to be optimized for Google Search, it must be well-designed and have quality content that is relevant to what users are searching for.
Where to Learn About SEO?
Strategy #2: Blog Effective Marketing
One of the most effective methods you can use to generate traffic to your website is to start blogs. Blogs today are often neglected as an effective ecommerce marketing strategy; however, they are extremely effective in getting your customers to your website. The first thing you should consider for any blog is to find your target audience.
Let’s say, for instance, that you sell eco-friendly or sustainable products. Suppose you can tell that this is the desired interest of your customers. In that case, you could begin to write content and create blogs that address questions that people may have about sustainability.
If you’re doing that, those blogs will turn into an attraction that will draw people who might be interested in your website, and eventually, should you maintain an ongoing blog strategy, you’ll be able to generate thousands, if not hundreds of thousands of monthly visits and new customers to your site every day. Each month, CRM company Hubspot has more than 20 million organic traffic to their website each month.
It’s crucial to remember that blogging will not be an easy win. It’s something you must keep up with consistently and with perseverance; however, should you follow this strategy and establish a solid base for the future, you’ll have a fantastic chance to expand your business with time. Before you even start writing your blog, you need to have a complete SEO strategy in place. This will help ensure that your blog ranks high in search engine results. Here are some strategies that will help you rank high in search results:
1. Use keyword-rich titles and descriptions: Make sure that your blog titles and descriptions include relevant keywords. This will help search engines index your content and make it more likely to show up in search results.
2. Optimize your website for SEO: Make sure that your website is optimized for SEO. This includes things like using the right keyword density, having a mobile-friendly design, and having a well-structured website.
3. Promote your content: Once you’ve written a great blog post, don’t just sit back and wait for people to find it.
Where to Learn About Blogging?
Strategy #3: Running Competitions
The next step is to begin running competitions to encourage viral sharing, for instance when you announce a contest and people are then given additional entries for every person you share the contest with this could be a huge opportunity to become viral;
however, it’s important to mention that it’s dependent on the items you’re offering away, so It could be that you’re required to give some of the stocks you’ve already got or in some cases, it could be worthwhile to invest in an item like an iPad or a laptop that people will really to want to win. Take a look at this example:
Which tools should you use?
There are many tools available that let you make this happen and create contests built from scratch for sharing and virality to offer individuals additional points for each act they perform, such as an extra reward for liking the Facebook page and an additional point to like your Twitter page as well as an additional point to share with their WhatsApp family and friends, etc. So you’re essentially encouraging individuals to share your brand widely while simultaneously offering the chance to win the prize.
Where can I find these tools?
Strategy #4: Find Sponsor Opportunities
This strategy is mainly about finding websites and blogs that already have your customers.
For example, for those selling antique rugs and carpets, a good place to join forces and conduct media purchases is with review sites that write about interior design since this will enable you to find a targeted audience.
Here is an example of a blog that you can reach out to for example if you are interested in the business of antique rugs and carpets.
This is a strategy that is often overlooked; a lot of people think the best way is to run ads on Facebook or Google, Twitter on instagram, or whatever the case may be, but numerous websites have a targeted and active following that might turn into good sources of customers for your products.
The most effective way to accomplish this is to determine who your target customers will be; type that into google and put a blog at the end of it, and then search for a full list of blogs.
You can begin contacting the blog’s owners or the administrators of the blogs to ask whether they have any opportunities to sponsor a promotion or display ads on their blog if these blogs include email addresses.
Let’s suppose you come across one blog with an email list with 200 000 members on it; most of the time, they’ll offer sponsorship to this email list, so for the cost of a subscription, you’ll be able to market your products to their email list.
Strategy #5: Running Facebook Ads
Even if you are an established company at this point, the next thing to do is start running paid ads, but the main thing about paying ads is that you should start building it into a complete funnel strategy. What this implies is you’re not only advertising on conversions, but you’re targeting individuals throughout the buyer’s journey.
Image Credit: www.juneaye.com
Let’s suppose you’ve got a product that can help people to study better; what you can do in the top of the funnel is run an online video views campaign that includes the video, which gives individuals some suggestions to help study more effectively.
The video has large captions making it very clear the message is transparent to viewers. You can re-target in the bottom of the funnel them after they have watched 50, 75 percentages of the video so that you can be sure that they are engaged by the message and then show them your course and the way it works and what you’ll need to do is to re-target them with testimonials that provide an element of social proof. Finally, you can use any user generated content they have created and generate more leads this way.
This kind of full-funnel strategy can be extremely effective in establishing trust over time and causing people to be happy to receive your product because if you’re in the process of starting a new ecommerce business, and it’s a brand new product to the marketplace, people aren’t likely to trust you enough to make a purchase from you after the initial contact, and doing this will create the impression that you’re a legitimate business that can be trusted. So, we’ll talk about ways to generate more referral traffic and get customers talking about the brand.
Strategy #6: User Generated Content
One of the most effective ways to generate referral traffic while increasing your brand’s visibility is to use user-generated content.
It can help with the marketing and advertising you’re putting into place because research has found that consumers are twice as likely to believe content created by third parties or customers than the brand itself.
One way to create content from users is to encourage or provide users a reason to be inspired to share the content you provide. This will differ based on the business you run and on the brand you’re using.
If you’ve got products that motivate people to share, this could even include something inside the packaging that prompts users to share the product on social media.
Add it to their posts to get more coverage for your brand and product. Another way to begin generating referrals and getting the word out about your company, even in the absence of something shareable, is to start making things that can be shared.
Strategy #7: Customize User Experience
Now is the time to increase that momentum. The second way to have people talking about the brand you represent is by uniquely doing everyday things.
Think about what you can create that will inspire customers to share the news with their friends or to tell their families upon returning home, as it’s an extraordinary event.
It could be like reaching out to your customers right after placing an online order to thank them personally. It is awe-inspiring that so many business owners don’t make this gesture because of feelings of pride; however, when you consider it, the small gestures you make are what you need to do because when people will head home, speak to their family, friends and colleagues saying I placed an order last week and the company’s founder phoned me to thank me.
It could be like writing letters to customers on every order. one other thing you could do is research companies such as inkpact that offer letter writing services that are handwritten which will have letters delivered to each customer who make an order.
These letters are handmade and guaranteed to make an impression. This is also the type of letters that individuals may end up sharing the letter on social media since they’re awed and amazed by the gesture.
Strategy #8: Conversion Optimization
So now you’ve begun to generate more visitors and more awareness of your brand, you’ll want to ensure that your site is optimized for conversions to be capable of turning most of your visitors into customers and sales it all comes down to providing a fantastic experience to users to build trust and getting them enthusiastic about what you offer.
One of the most effective ways to increase trust is having an advantages bar for your site the benefits bar now is providing visitors with the top advantages that explain why they should choose to shop with your brand and remove any doubts or risks that a buyer might have in their minds.
This may include things such as refund policies, shipping availability, reviews, or any other UPS your product or brand is known for. We’ve seen this make an impact on conversion rates on numerous websites, so be aware of how effective of a plan this can be.
The second step you should take in terms of optimizing conversion rates for your website is to consider what concerns that your specific customers might face. This will be different to every business, for instance when selling clothing or other fashion items, people could be concerned about what happens if the item doesn’t suit for me, so making a simple thing as providing a size guide on your site to give customers that confidence could be the thing that gets customers to purchase.
You have to keep in mind that if someone is confused or not able to resolve any confusion or doubt while looking at your product, they are likely to have a difficult time to convince them to buy therefore you must examine all of your product pages and website with a clear mind and ask yourself if there are any doubts I could be able to answer if I didn’t know this particular brand or product. For example, if you’re selling products to plumbers, let’s say you have a good chance that they’ll require urgent and speedy delivery.
They might even want to visit your store to pick up the items they’ve purchased so that they can have it delivered to an installation as quickly as they can. If your website doesn’t clearly and evident on your site that it’s a service available for them, you’re likely to end up losing the business to a competitor that makes it clearer therefore, you must consider this from the perspective of potential customers now.
The next thing to accomplish is to be seeking out reviews as much as you can, even if it involves sending out free products to family members or friends, or anyone else you are aware of who could appreciate the product you offer.
If you’re soliciting reviews from people, make sure to focus on the impact that they experience when they purchase your product. This an essential aspect to consider because people do not purchase products based on the emotions, they experience from them.
They purchase the change that the product offers people, whether it’s being happy with themselves or not, or some other kind of physical change or whatever the product offers that’s what customers are purchasing into.
So, when you’re soliciting reviews, instead of receiving reviews that simply say this product is great be sure to ask specific questions about what they like regarding your product. I’m certain one review that is positive can have massive impact on your ability to change the price you’re offering.
Another method that’s easy way to implement on your website to begin making more conversions is using live chat. There are many live chat tools that are free available, ranging from drift to crisp. These tools let you add a tiny bit of code into your site that lets you have the live chat feature.
Another factor to consider is to include some type of trust signals whenever possible. This could be through social proof, or simply the brands that are recognized by people even if your site hasn’t been approved by companies or been featured in the media or something similar, take comfort that
the simplest thing like including the payment method you except for card transactions you accept on your product website has been proven to dramatically increase conversion rates the reason for this is because customers will then associate your business’s products with trusted brands therefore this could come in several forms, from the companies you’ve partnered with to reviewing companies that people know like Trustpilot.
Having their badges displayed on your website, even just the presence of those badges displayed on your site can assist in helping to increase trust and confidence in the minds of customers.
One thing to do to increase conversions is to utilize high-quality images wherever feasible. This is particularly important for those selling any kind of merchandise for sale or that is purchased for aesthetic reasons since people are looking to know the way it will feel without having the ability to experience that item in person.
They would like to know how the product feels and what it feels like when they hold it in their hands. It’s essential that you provide the capability for them to for them to get a closer look at the product and have images that stand when viewed closely.
Your checkout process is a crucial element to increase the rate of abandonment on your carts. The best way to consider this is to minimize the customer’s experience by removing friction.
For instance, I’ve witnessed instances that a lengthy checkout page that asks for all the details of the checkout on one page, versus multiple-step checkouts can more than double conversions.
I’ve used this method on a variety of websites that I’ve tested splits where 50 percent of the customers will only see one checkout and 50 percent will view another, and we’ve seen more than twice the conversions of checkouts which break it down into separate steps.
The reason this happens takes away the perceived effort required by customers it’s important to consider that if someone is presented with a large number and numerous forms to fill out,
they’re likely to think to themselves, oh I don’t have the time for this now, this seems like a lot of effort, but when you break it down into smaller steps and make it appear simpler for users, they’re more likely to finish the transaction .
Another thing you can make at the time of checkout is to add reviews and trust badges to the checkout page in order to give those who are shopping with confidence that they’ve made the right choice because it’s often when people arrive at the point of checkout that they begin to have those final minute doubts and fears so anything it takes to help build confidence can increase the amount of conversions you’re doing.
Strategy #9: Using Constant Email Marketing
What we’ll talk about is the best way to start improving not only the lifetime value of the customers you have, but also the average purchase value for each customer that comes into your shop, so the first one of the most effective ways to boost your lifetime value is by using constant email marketing.
Now the crucial thing to remember with email marketing is to think about why people are signing up, and then why you purchase products in the first instance are they because you offer irresistible things or is it because you’ve got an entertaining and unique branding, or whatever it is that leads people to you to learn about that through your emails don’t try to be shy about entertaining people and provide the people something to think about.
If all you’re doing with your emails is advertising the product, people will soon become bored, so you need to play around with your emails, and the types of messages you’re sending to your customers create a fun and enjoyable, make it value-driven and sales will begin rising.
You’ll also keep your brand in the front of people’s minds when they are looking to buy from you again. Depending on the kind of product you’re selling.
Strategy #10: Simplifying Your Menu
You’ll find that the one-product stores may have very high conversion rates, often as high as 15 or 20 percent, while multi-product stores that sell a wide range of items tend to have lower conversion rates, perhaps around two, three, or four percent.
it’s because you’re providing people with many choices and the more choices you give them the less likely they’re to take a decision and the reason for this is because they’re more likely to experience decisions fatigue,
I worked with one client recently that had one product that was their core, but they also sold additional products and they had around 8 or 9 items on their menu headers that were selling these products that were auxiliary.
I requested them to eliminate those menu items from their menu’s header so that users could not be able to see them. Their conversion rates nearly doubled after taking this action. Don’t undervalue the impact simplifying your menus can have.
Strategy #11: Cross sales or upsells?
You can also create a personalized experience such as having pop-ups and emails which ask, ” Are you aware of what will be a great match for your handbag? These two shoes.
The more personal you make it, the better chance you’ll have of securing a cross-sale. If you’re trying to sell various products or services to customers, you’re likely to make people angry than increase the average value of orders. the final method that will help you begin increasing the value of your order is to make use of what’s called order bumps or one-click upsell pages.
These are powerful marketing tactics to get people to purchase more or additional items due to the location you place them. Order bumps appear at checkout, offering customers something they can click a button to add to their purchase.
This is efficient because, at this point, people have already made their purchase and taken out their credit cards, so the difficult part is done, and all they must do is select a box that allows them to add an extra item to their purchase. If you can offer an exclusive, one-time discount on the item, they want when they check out.
Another reason it gives a sense of urgency is that customers are afraid they will not see that discount again. The other method to do this is with the one-click upsell feature. So, the moment you’ve checked out the first item and provided the card details that they have paid for, they will receive a single page that asks what about adding five of these items to your order at the cost of x or perhaps this additional item for a one-time offer. Since customers have already entered their card details, they can click one button to add the item to their purchase.
Complete Checklist
- Develop a long-term SEO strategy plan.
- Run competitions and giveaways on your website and other social medial channels.
- Look for other websites in your niche with your target audience and contact them.
- Running paid ads on Facebook and Instagram to reach a huge audience.
- Give people experiences, so they can make content for you about those experiences.
- Give people experiences, so they can make content for you about those experiences.
- See if you can cross-sell and upsell your products.
If you’re reading this, then thank you! I’m truly grateful that you took the time out of your day to read what I have to say. I hope that this article was helpful in some way and that you found value in it.
Thank you again for reading and I hope you have a great day.
